Printing & signage · Website redesign & e-commerce
SL Graphics Website Redesign & E-commerce
A full website redesign for a print and graphics business, with clearer product discovery, configuration flows, shopping cart, checkout, and admin ordering workflows.
Initial problem
The previous site made it harder for customers to understand services, browse products, and complete online orders. Crawlability, mobile experience, and brand presentation needed a refresh.
Business goals
- · Present products and services more clearly
- · Support online ordering and quote-style workflows
- · Improve mobile usability and page performance
- · Strengthen SEO foundations for organic discovery
User goals
- · Find the right product or service quickly
- · Configure or request work without confusion
- · Complete checkout or contact the business with confidence
Constraints
- · Preserve existing brand recognition while modernizing the layout
- · Support both browse-to-buy and custom-order behaviours
Services provided
Research and planning
We reviewed the existing site structure, product categories, and conversion paths to identify friction in discovery, ordering, and mobile navigation.
Design decisions
The redesign prioritizes a clearer homepage hierarchy, product category paths, stronger service pages, and a checkout flow that feels trustworthy on desktop and mobile.
Development decisions
We built an e-commerce experience with product configuration, cart, checkout (including Stripe), and admin ordering workflows so the business can manage work behind the storefront.
Technical implementation
- Product configuration and shopping cart
- Checkout flow with Stripe
- Admin ordering workflows
- Mobile-responsive layouts
- SEO-ready page structure and metadata
Important features
- · Product discovery and categories
- · Design/editor-oriented product paths
- · Shopping cart and checkout
- · Stripe payments
- · Admin ordering support
Before and after
The original site presented services and products with limited structure. The redesign introduces clearer category navigation, product pages, a modern homepage, and a guided checkout experience.
SL Graphics website redesign walkthrough
Video walkthrough of the SL Graphics website redesign and e-commerce experience.
Screenshots and captions
New homepage with clearer hierarchy 
Product category discovery 
Design services presentation 
Product detail layout 
Design editor workflow 
Checkout experience 
Original homepage (before)
Accessibility
Layouts use readable type scales, clearer focus paths for primary actions, and structured headings across key pages.
Mobile
Product browsing, configuration, and checkout were designed mobile-first so customers can order from a phone as easily as a desktop.
Performance
Images and page structure were optimized to improve load times compared with the previous site experience.
SEO improvements
Improved crawlability, heading structure, and metadata to help search engines understand services and product categories.
Outcomes
- · Clearer product and service discovery
- · Modern e-commerce and quote-friendly flows
- · Stronger mobile experience
- · SEO-ready structure for ongoing growth
Outcomes above are qualitative descriptions of what the project delivered. Percentage metrics are not shown unless independently verified.
Frequently asked questions
What did the SL Graphics redesign include?
The project included a full website redesign, product discovery improvements, e-commerce flows with cart and checkout, Stripe payments, and admin ordering workflows.
Does Zeta Web Studios build e-commerce for print businesses?
Yes. SL Graphics is an example of a print and graphics business with product configuration, ordering, and checkout built into a custom website experience.
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