Automotive / heavy-duty parts · E-commerce platform
Diesel X Heavy-Duty Parts E-commerce
An e-commerce and service platform for heavy-duty truck parts — transmissions, differentials, inventory browsing, and quote-driven sales.
Initial problem
Diesel X needed a modern web presence that could showcase heavy-duty parts inventory, support quote requests, and convert fleet customers looking for transmissions and differentials.
Business goals
- · Make inventory easy to browse
- · Support quote-driven sales for complex parts
- · Present repair and fleet support options clearly
- · Work well on mobile for customers on the go
User goals
- · Find transmissions, differentials, and related parts
- · Request a quote without friction
- · Understand service and fleet support options
Constraints
- · Parts catalogues need clear categorization
- · Quote workflows matter as much as instant cart purchase
Services provided
Research and planning
We structured the experience around how fleet and performance buyers search for heavy-duty parts and request quotes.
Design decisions
The design emphasizes action tiles for quotes, parts, repair, and contact, plus catalogue browsing that highlights drivetrain categories.
Development decisions
We built filtered inventory browsing, product detail pages, quote workflows, and a mobile-first layout tailored to fleet buyers.
Technical implementation
- Product categories and filtered inventory browsing
- Product detail pages
- Quote request workflows
- Mobile-first responsive layouts
Important features
- · Interactive drivetrain catalogue
- · Transmissions product listing
- · Quote, parts, repair, and contact actions
- · Fleet support presentation
Diesel X and related e-commerce demo
Demonstration of e-commerce catalogue and quote-oriented shopping experiences.
Screenshots and captions
Homepage hero 
Primary action tiles 
Drivetrain catalogue 
Transmissions listing 
Product detail 
Mobile homepage
Accessibility
Product and quote paths use clear labels and consistent action patterns across desktop and mobile.
Mobile
Homepage, fleet support, and product views were designed for mobile use so customers can browse and request quotes from a phone.
Performance
Catalogue imagery and page structure were built with performance in mind for browse-heavy sessions.
SEO improvements
Service and product category structure supports search visibility for parts and service queries.
Outcomes
- · Professional parts catalogue experience
- · Quote funnel that makes service easy to request
- · Mobile-friendly inventory browsing
Outcomes above are qualitative descriptions of what the project delivered. Percentage metrics are not shown unless independently verified.
Frequently asked questions
What kind of e-commerce did Diesel X need?
Diesel X needed inventory browsing for heavy-duty parts plus quote-driven sales — not only a simple cart checkout.
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