Education · Website refresh
Affinity Tutors Website Rebuild
A complete website redo with multi-page structure, improved SEO, clearer page linking, stronger CTAs, and better overall functionality for an education business.
Initial problem
Affinity Tutors needed a complete website overhaul with better structure, improved SEO, and enhanced functionality to attract more students.
Business goals
- · Clarify tutoring services and next steps
- · Improve organic search foundations
- · Make contact and inquiry paths obvious
User goals
- · Understand tutoring offerings quickly
- · Navigate between service pages without friction
- · Start an inquiry with confidence
Constraints
- · Multi-page structure required for SEO and clarity
Services provided
Research and planning
We reorganized content into a multi-page structure so services, trust signals, and CTAs could each have room to work.
Design decisions
The rebuild emphasizes clear service pages, stronger calls to action, and a professional education-focused visual presentation.
Development decisions
We implemented improved internal linking, SEO-ready headings and metadata, and cleaner page functionality across the site.
Technical implementation
- Multi-page information architecture
- Internal linking improvements
- SEO-ready structure and metadata
- Mobile-responsive layouts
Important features
- · Service pages
- · Improved CTAs
- · SEO foundations
- · Mobile layout
Before and after
The original site needed clearer structure and stronger conversion paths. The rebuild introduces multi-page navigation, better linking, and more intentional calls to action.
Screenshots and captions
Homepage 
Services page 
Additional layout 
Original site (before)
Accessibility
Headings and navigation were structured for clearer scanning and assistive technology support.
Mobile
Pages were rebuilt to read and convert well on phones.
Performance
Modern page structure and image presentation support faster, cleaner loads.
SEO improvements
Improved SEO structure, page linking, and crawlable content hierarchy.
Outcomes
- · Better search visibility foundations
- · Improved user navigation
- · Clearer inquiry paths for prospective students
Outcomes above are qualitative descriptions of what the project delivered. Percentage metrics are not shown unless independently verified.
Frequently asked questions
Why rebuild instead of patching the old Affinity Tutors site?
A full rebuild allowed a cleaner multi-page structure, stronger SEO foundations, and CTAs that match how prospective students evaluate tutoring services.
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