Why your small business needs a website (even with Instagram)

If you run a small business in Edmonton, you've probably heard this question: "Why do I need a website when I have Instagram?"

It's a fair question. Instagram is free, easy to use, and you can post updates instantly. But here's the reality: relying only on Instagram (or Facebook, or any single platform) is risky for your business.

Here's why you still need a website in 2025.

You don't own Instagram—you own your website

Instagram can change its algorithm, suspend your account, or even shut down entirely. It's happened to businesses before, and it will happen again.

When you have a website, you own your online presence. No one can take it away from you. Your domain, your content, your rules.

Many customers search Google, not Instagram

Not everyone uses Instagram to find businesses—especially older customers with money to spend. When people search "plumber Edmonton" or "dentist near me," they're using Google.

If you don't have a website, you're invisible to those searches. Your competitors with websites will get those customers instead.

Websites build credibility and trust

Think about it: would you trust a business with just an Instagram page, or one with a professional website?

A website signals that you're serious about your business. It gives customers confidence that you're legitimate, established, and professional.

You have more control over your message

Instagram limits how you present information. You're stuck with a bio, a grid of posts, and stories that disappear.

A website lets you:

• Clearly explain your services
• Show pricing and packages
• Display testimonials and reviews
• Create detailed contact forms
• Share important information like hours, location, and policies

Instagram doesn't help with local SEO

Google rewards websites with good local SEO. That means showing up in "near me" searches and Google Maps.

Instagram doesn't help with that. A website does.

Your customers expect it

When someone hears about your business, the first thing they do is search for your website. If they can't find one, they assume you're either too small, too new, or not serious.

Having a website removes that doubt instantly.

What if you only have time for one?

If you can only maintain Instagram or a website, choose Instagram for engagement and your website for credibility and discovery.

But honestly? You need both. Use Instagram to connect and share updates. Use your website to be found, build trust, and convert leads into customers.

Bottom line

Instagram is a great tool for engagement, but it's not a replacement for a website. If you want to be taken seriously, show up in Google searches, and build long-term stability for your business, you need a website.

The good news? Getting one doesn't have to be complicated or expensive. We help Edmonton small businesses launch simple, professional websites in 1-2 weeks.

Ready to get started? Let's talk. ```